Justin Timberlake and Jessica Biel Dive Into Protein Soda Business

WHO:

AllHipHop - Justin Timberlake and Jessica Biel joined Proda as co-founders.

Inc - Justin Timberlake and Jessica Biel are a Hollywood couple involved in a new business venture.

WHAT:

AllHipHop - Proda is planning wider growth as a soda brand.

Inc - Timberlake and Biel will help shape Proda’s products and creative strategy.

Coming Soon - The couple's venture is a protein soda startup.

WHERE:

Inc - The brand Proda is attempting to take protein soda mainstream.

WHEN:

Coming Soon - This is the couple's first joint business venture.

WHY:

Inc - The motivation behind their involvement is to help make protein soda a mainstream product.

HOW:

AllHipHop - Timberlake and Biel will add creative roles to their involvement with Proda.

Inc - Timberlake and Biel will influence the product development and marketing strategies of Proda.

(UPDATED October 14, 2026 07:12 UTC)

Justin Timberlake and Jessica Biel have joined Proda as co-founders, marking a significant step for the soda brand. Proda is gearing up for wider growth, and Timberlake and Biel will take on creative roles to enhance their involvement. This partnership aims to bring fresh ideas and innovation to the beverage industry.

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(UPDATED October 13, 2026 20:04 UTC)

Justin Timberlake and Jessica Biel are launching a new business venture together, focusing on a protein soda startup called Proda. The couple will play a key role in shaping the products and creative strategy, aiming to make protein soda a mainstream choice. This marks their first joint business endeavor, and they are excited to influence the product development and marketing strategies for Proda.