NFL and Hallmark Join Forces for 'Holiday Touchdown' Premiere
WHO:
NY Post - The film features a cast led by Lyndsy Fonseca, Robert Buckley, Marsha Mason, Barbara Alyn Woods, and Khary Payton.
chicagobears.com - Bears President & CEO Kevin Warren and Hallmark Media President Darren Abbott delivered opening remarks at a private screening.
chicagobears.com - The film includes appearances from Bears head coach Ben Johnson, quarterback Caleb Williams, tight ends Cole Kmet and Colston Loveland, and Bears legends Mike Singletary, Charles "Peanut" Tillman, and Dan Hampton.
WHAT:
chicagobears.com - The film "Holiday Touchdown: A Bears Love Story" is part of Hallmark Channel's 17th annual Countdown to Christmas programming event.
chicagobears.com - The film features a storyline where a freelance reporter named Avery returns to Chicago to write about a Bears fan attending her 500th game.
chicagobears.com - The film includes a cameo by Bears vice president Patrick McCaskey, who plays a fire captain.
chicagobears.com - The film "Holiday Touchdown: A Bears Love Story" is set to premiere on Hallmark Channel.
chicagobears.com - The film will stream on Hallmark Plus the day after its premiere.
chicagobears.com - Additional airings of the film are scheduled for Sunday, Oct. 18, Wednesday, Oct. 21, and Sunday, Oct. 25.
chicagobears.com - Hallmark made a donation to the Michael "Mickey" Altman Memorial being built at the firehouse.
WHERE:
chicagobears.com - The private screening took place at the Gorton Center in Lake Forest, Illinois.
chicagobears.com - The visit to support first responders occurred at Chicago Fire Department Truck 47, located at 6030 N. Clark St.
WHEN:
chicagobears.com - A private screening for Bears staff was held on Wednesday, Oct. 14.
chicagobears.com - The premiere of "Holiday Touchdown: A Bears Love Story" is scheduled for Saturday, Oct. 17, at 8/7c.
chicagobears.com - The film will stream on Hallmark Plus on Sunday, Oct. 18.
chicagobears.com - Additional airings are set for Sunday, Oct. 18, at 6/5c; Wednesday, Oct. 21, at 8/7c; and Sunday, Oct. 25, at 10/9c.
chicagobears.com - A private screening was held on Tuesday, Oct. 13.
WHY:
chicagobears.com - The collaboration between the Bears and Hallmark aims to support local first responders during the film's premiere week.
chicagobears.com - Kevin Warren emphasized that the collaboration is about family, faith, football, positive energy, Christmas, and gratitude.
chicagobears.com - The visit to support first responders was connected to the film's lead actor portraying a firefighter.
HOW:
chicagobears.com - The Bears and Hallmark hosted an auction for featured walk-on roles in the film, with winners Carrie May-Borich and Phillip Salamone being highlighted as participants.
chicagobears.com - The Bears and Hallmark hosted an auction for featured walk-on roles in the film, with proceeds supporting Bears Care's charitable efforts.
(UPDATED October 17, 2026 20:57 UTC)
A new film titled "Holiday Touchdown: A Bears Love Story" is part of Hallmark Channel's 17th annual Countdown to Christmas programming event, featuring a storyline about a freelance reporter named Avery who returns to Chicago to cover a Bears fan attending her 500th game. The film includes a cameo by Bears vice president Patrick McCaskey, who portrays a fire captain, and a private screening for Bears staff took place on Wednesday, Oct. 14. This collaboration between the Bears and Hallmark aims to support local first responders during the film's premiere week, highlighted by an auction for featured walk-on roles that included winners Carrie May-Borich and Phillip Salamone.
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(UPDATED October 17, 2026 19:57 UTC)
The film "Holiday Touchdown: A Bears Love Story," featuring a cast led by Lyndsy Fonseca and Robert Buckley, is set to premiere on Hallmark Channel on Saturday, Oct. 17, at 8/7c, with streaming available on Hallmark Plus the following day. A private screening took place at the Gorton Center in Lake Forest, Illinois, where Bears President Kevin Warren and Hallmark Media President Darren Abbott delivered opening remarks, and the film includes appearances from notable Bears players and legends. In support of first responders, Hallmark made a donation to the Michael "Mickey" Altman Memorial, and the collaboration emphasizes themes of family, faith, and gratitude.