Dillon Brooks Pokes Fun at Lebron in ‘King Blocker’ Betting Ad

WHO:

NY Post - LeBron James, a four-time NBA champion, has a multi-year partnership with Polymarket.

NY Post - Dillon Brooks, described as a known nemesis of LeBron James, partnered with Kalshi.

The Source - Dillon Brooks is a Phoenix Suns forward and has a longstanding NBA rivalry with LeBron James.

WHAT:

NY Post - Brooks released a satirical promotional advertisement that trolls James.

NY Post - The advertisement features a device called the “King Blocker 9000,” designed to block out mentions of James.

The Source - Brooks used his rivalry with James as the basis for an advertising campaign.

WHEN:

NY Post - Brooks’s advertisement was released on the NBA’s Opening Night.

NY Post - James revealed his multi-year Polymarket partnership in September.

HOW:

NY Post - Brooks promoted Kalshi through a satirical ad featuring the “King Blocker 9000.”

(UPDATED October 20, 2026 23:07 UTC)

Phoenix Suns forward Dillon Brooks is turning his longstanding rivalry with LeBron James into a satirical ad campaign for prediction market Kalshi. Released on NBA Opening Night, the ad features a device called the “King Blocker 9000,” designed to block out mentions of James. The jab comes as James has a multi-year partnership with rival platform Polymarket.