Liverpool to Get Major New Beatles Experience in 2028

WHO:

Rolling Stone Music - The Beatles Story is the long-running Beatles exhibit moving to a larger venue.

IJR - Apple Corps is planning the attraction, with backing from Paul McCartney and Ringo Starr.

Billboard - The new attraction is a fresh iteration of The Beatles Story.

Variety - The attraction will feature sets and props from Sam Mendes’ four-part Beatles biopic series.

Spin Magazine - Apple Corps Ltd. is upgrading The Beatles Story.

WHAT:

Rolling Stone Music - The exhibit will move to a more expansive venue spanning 100,000 square feet.

ABC News Entertainment - Liverpool is set to get a new visitor attraction dedicated to The Beatles.

IJR - Apple Corps plans a 100,000-square-foot Beatles attraction, more than four times the size of the current attraction.

Billboard - The attraction will use “immersive” technology and original artifacts to guide visitors through the band’s journey.

Variety - Sets and props from the biopic series will be given a new life at the Liverpool experience after filming concludes.

Spin Magazine - Apple Corps is dramatically upgrading the long-running museum attraction.

WHERE:

Rolling Stone Music - The larger venue will be in Liverpool.

IJR - The attraction is planned for Liverpool’s former St Johns Market.

Spin Magazine - The attraction is in the Beatles’ hometown of Liverpool, England.

WHEN:

Rolling Stone Music - The venue move is planned for 2028.

IJR - The attraction is planned to open in 2028.

Billboard - The attraction is planned for 2028.

WHY:

ABC News Entertainment - The new attraction is planned amid surging interest in The Beatles.

Variety - The experience will celebrate the band in its native home.

HOW:

Billboard - The attraction will combine immersive technology with original artifacts.

Variety - Sets and props from Sam Mendes’ four-part biopic series will be incorporated into the experience.

(UPDATED October 21, 2026 00:25 UTC)

Apple Corps, with backing from Paul McCartney and Ringo Starr, is planning a much larger Beatles attraction in Liverpool, expanding the long-running Beatles Story into a 100,000-square-foot venue at the former St Johns Market. The experience will take visitors through the band’s journey using immersive technology and original artifacts, and will include sets and props from Sam Mendes’ four-part Beatles biopic series after filming wraps. The attraction is planned to open in 2028.