Meta’s Muse Surpasses 10M U.S. Downloads in Just 40 Days

WHO:

Techmeme - Meta’s AI companion app Muse is the subject of the download figures.

TechCrunch - Meta’s AI companion app Muse is the subject of the download figures.

TechCrunch - Threads is among the apps that reached 10 million U.S. downloads within their first 40 days.

WHAT:

Techmeme - Sensor Tower data shows Muse had 10.9 million downloads, including 10.2 million in the United States.

Techmeme - Muse became the 12th app to reach 10 million U.S. downloads within its first 40 days on the market.

TechCrunch - Muse surpassed 10 million U.S. downloads within its first 40 days, joining a group that includes 11 other apps.

TechCrunch - New data shows Muse retains users at higher rates than its AI rivals.

WHERE:

Techmeme - 10.2 million of Muse’s downloads were in the United States.

TechCrunch - The reported 10-million-download milestone concerns U.S. downloads.

WHEN:

Techmeme - Muse reached the milestone during its first 40 days on the market.

TechCrunch - Muse reached the milestone during its first 40 days on the market.

HOW:

Techmeme - Sensor Tower provided the download figures.

(UPDATED October 21, 2026 00:35 UTC)

Meta’s AI companion app Muse reached 10 million U.S. downloads within its first 40 days, becoming the 12th app to hit that milestone. Sensor Tower data puts Muse’s total downloads at 10.9 million, including 10.2 million in the United States. New data also shows Muse retains users at higher rates than its AI rivals.