Tracy Brady Named Sundance Institute’s Marketing Chief

WHO:

Deadline - Tracy Brady was appointed chief marketing, brand and communications officer at the Sundance Institute.

Variety - Tracy Brady was appointed chief marketing, brand and communications officer at the Sundance Institute.

Variety - Brady will report to Sundance Institute CEO David Linde.

WHAT:

Deadline - Brady will lead the organization’s marketing and communications strategy across all its initiatives.

Deadline - Brady is tasked with unifying Sundance Institute’s messaging and public presence during a period of change.

Variety - Brady is joining the organization as the Sundance Film Festival prepares to relocate.

WHERE:

Deadline - Brady will be based in Boulder.

Variety - Brady will be based in Boulder.

Variety - The Sundance Film Festival is preparing to move from Park City, Utah, to Boulder, Colorado.

WHEN:

Variety - The Sundance Film Festival is preparing to relocate in 2027.

WHY:

Deadline - Brady’s role includes unifying the Institute’s messaging and public presence during organizational change.

Variety - Brady is joining at a “pivotal time,” as the festival prepares to relocate.

HOW:

Deadline - Brady will lead marketing and communications strategy across Sundance Institute’s initiatives.

Variety - Brady will report to CEO David Linde.

(UPDATED October 21, 2026 00:35 UTC)

Tracy Brady has been appointed chief marketing, brand and communications officer at the Sundance Institute, where she’ll lead marketing and communications across its initiatives. Based in Boulder, Brady will report to CEO David Linde and work to unify the organization’s messaging and public presence during a period of change. Her appointment comes as the Sundance Film Festival prepares to move from Park City, Utah, to Boulder in 2027.