Robert Downey Jr. to Promote Snap’s $2,200 AR Glasses

WHO:

Variety - Robert Downey Jr. is partnering with Snap and serving as lead spokesman for its Specs augmented-reality glasses.

Deadline - Robert Downey Jr. is partnering with Snap as Honorary Chief Customer Experience Officer for its new SPECS augmented-reality glasses.

Variety - Downey Jr. is known for portraying Marvel’s Iron Man.

WHAT:

Variety - Downey Jr.’s partnership with Specs includes a collection of original episodes in which he shows off the technology.

Deadline - Downey Jr. is launching original short episodes promoting SPECS.

Deadline - The videos demonstrate applications for elevating workspaces, mastering golf, watching an entertaining show, and developing artistic skills.

Variety - The article title identifies Snap’s AR glasses as costing $2,200.

HOW:

Variety - Downey Jr. promotes the glasses by appearing in original episodes and demonstrating the technology.

Deadline - The short videos promote SPECS by demonstrating activities and applications available to wearers.

Variety - The article compares the glasses’ high-tech gadgetry with the technology associated with Downey Jr.’s portrayal of Iron Man.

(UPDATED October 21, 2026 00:35 UTC)

Robert Downey Jr., known for playing Iron Man, is partnering with Snap as an honorary customer experience officer and lead spokesman for its SPECS augmented-reality glasses, which cost $2,200. He’s starring in a collection of original short episodes that showcase the technology. The videos demonstrate ways to enhance a workspace, practice golf, watch a show, and develop artistic skills.