Believe Music Joins Spotify’s AI Remixing Tool Through Licensing Deal

WHO:

Billboard - Believe, Universal Music Group (UMG), Merlin, and Kobalt are identified as participants in Spotify’s AI remixing tool.

Variety - Spotify and France-based independent music company Believe are parties to a content licensing deal; the deal also covers Believe’s digital distribution division, TuneCore.

Variety - Universal Music Group and Merlin are among the music companies with agreements for the tool.

WHAT:

AllHipHop - Spotify’s deal with Believe would let independent artists opt into paid AI remixes.

AllHipHop - Artists would make a separate choice about whether to participate in the AI remixing tool.

Billboard - Believe signed a licensing agreement to participate in Spotify’s AI remixing tool.

Variety - Spotify struck a content licensing deal with Believe for its AI-powered remixing tool.

Variety - The agreement covers Believe’s digital distribution division, TuneCore.

Billboard - Believe joins UMG, Merlin, and Kobalt as a participant in the tool.

Variety - The deal adds to Spotify’s agreements with music companies for the tool; Variety names Universal Music Group and Merlin among the companies with prior agreements.

WHERE:

Variety - Believe is based in France.

WHEN:

Billboard - Spotify’s AI remixing tool is described as upcoming.

Variety - Spotify’s AI-powered remixing tool is described as forthcoming.

HOW:

AllHipHop - Independent artists would have two separate choices: whether to opt into paid AI remixes and whether to join the tool.

Billboard - Believe’s participation is through a licensing agreement.

Variety - Spotify’s agreement with Believe is a content licensing deal.

(UPDATED October 21, 2026 12:01 UTC)

Spotify’s deal with Believe would let independent artists opt into paid AI remixes. Artists would make a separate choice about whether to join the AI remixing tool. In other words, participating in the tool would be a separate decision from accepting paid remixes.

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(UPDATED October 21, 2026 00:37 UTC)

Spotify has struck a content licensing deal with France-based music company Believe for its forthcoming AI-powered remixing tool. The agreement also covers Believe’s digital distribution division, TuneCore. Believe joins Universal Music Group, Merlin and Kobalt among the companies participating in the tool.