Gerwig’s Narnia Trailer Outpaces Barbie With 481M Views in a Week

WHO:

Coming Soon - Greta Gerwig is directing an adaptation of C.S. Lewis’s classic *The Magician’s Nephew*.

Deadline - Greta Gerwig is directing *Narnia: The Magician’s Nephew*, described as a Netflix theatrical release.

Deadline - WaveMetrix provided the trailer-viewership figures.

WHAT:

Coming Soon - Netflix’s earnings call revealed that the first trailer for Gerwig’s *Narnia* adaptation broke a viewership record set by *Barbie*.

Coming Soon - The *Narnia: The Magician’s Nephew* trailer received more than twice as many views as *Barbie*’s trailer.

Deadline - The *Narnia: The Magician’s Nephew* trailer received more than 481.3 million views in its first seven days.

Deadline - The trailer’s seven-day total exceeded the reported totals for *Barbie* (240 million views) and *Wonka* (237.2 million views).

WHEN:

Deadline - The viewership total covers the trailer’s first seven days.

HOW:

Deadline - The viewership figures were reported by WaveMetrix after Netflix’s earnings call.

(UPDATED October 21, 2026 06:01 UTC)

Greta Gerwig’s trailer for *Narnia: The Magician’s Nephew* has broken the viewership record set by *Barbie*. WaveMetrix reported that the trailer drew more than 481.3 million views in its first seven days, more than twice *Barbie*’s 240 million. It also topped *Wonka*, whose trailer received 237.2 million views.