Meta’s Muse Surpasses 10 Million Users as Shopping Takes Off
WHO:
Business Insider - Meta CEO Mark Zuckerberg reported the number of Muse users.
TechCrunch - Meta reported information about Muse users and their activities.
WHAT:
Engadget - Mark Zuckerberg said Meta is “entering a new phase” with Muse.
Engadget - Zuckerberg expects Muse to generate more revenue per user than Meta’s other apps.
Business Insider - Meta’s personal AI agent app, Muse, has drawn more than 10 million users since launch.
Business Insider - Zuckerberg said more than 25% of Muse users make purchases through the app.
Business Insider - The average purchase through Muse is more than $200.
TechCrunch - Muse has over 10 million users.
TechCrunch - Shopping is a top activity among Muse users; users are also adopting the app for personal productivity.
TechCrunch - Meta shared the user and activity information during its Q3 earnings.
WHEN:
Business Insider - Zuckerberg announced the user and shopping figures on a Wednesday.
TechCrunch - Meta reported the information during its Q3 earnings.
WHY:
TechCrunch - Meta said users are adopting Muse for shopping and personal productivity.
HOW:
Business Insider - Users make purchases through the Muse app.
(UPDATED October 22, 2026 02:12 UTC)
Meta says its personal AI agent app, Muse, has attracted more than 10 million users since launch, and CEO Mark Zuckerberg says the product is entering a new phase. Speaking during the company’s third-quarter earnings, Zuckerberg said he expects Muse to generate more revenue per user than Meta’s other apps. More than a quarter of Muse users make purchases through the app, with the average purchase exceeding $200. Shopping is among the most common activities on Muse, while users are also turning to it for personal productivity. The figures point to how people are using the app, as Meta shares information about both its growing audience and their activity. Muse users can complete purchases directly through the app, giving Meta a way to earn revenue from shopping as well as other uses.
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(UPDATED October 21, 2026 23:19 UTC)
Meta says its personal AI agent app, Muse, has attracted more than 10 million users since launch. CEO Mark Zuckerberg shared the figures during the company’s third-quarter earnings update. He said more than a quarter of Muse users make purchases through the app. The average purchase is worth more than $200. Shopping is among the most popular activities on Muse, while users are also turning to it for personal productivity. The figures offer a picture of how people are using Meta’s AI app beyond simply asking questions or generating content. For now, the company’s reported activity points to shopping as a significant part of the experience, alongside tools intended to help users manage everyday tasks.