Apple Introduces Duo-optimized App Store Labels, Naming Netflix and Zoom
WHO:
The Verge - Apple is introducing the “Made for iPhone Duo” badge; the company says Netflix, Amazon Prime Video, Microsoft Word, Outlook, and Zoom are optimized for the device.
The Verge - Other apps identified as optimized for the iPhone Duo include Paramount Plus, NYT Cooking, Yelp, Lyft, and United Airlines.
The Verge - The Verge’s Nilay Patel found that some apps described as optimized, including Instagram, still have bugs.
The Verge - Emma Roth is identified as a writer covering streaming, consumer technology, cryptocurrency, and social media; she previously worked as a writer and editor at MUO.
WHAT:
MacRumors - Apps optimized for the iPhone Duo must be built with the iOS 27.1 SDK or later; they fill the entire inner display, with the toolbar vertically below the status bar.
MacRumors - Apps built with the iOS 27 SDK fill most of the inner display but avoid the status bar on the right edge.
MacRumors - Apps built with the iOS 26 SDK or earlier run centered on the inner display, leaving substantial empty space on both sides.
The Verge - Apple will display a “Made for iPhone Duo” badge in the App Store on apps and games optimized for the foldable device’s additional screen area.
The Verge - Netflix will show shows and movies across the inner display and make its short-form video feed available on the outer screen.
The Verge - Prime Video will support watching shows and movies while the Duo is partially folded, with video on top and cast details below.
The Verge - Word will place formatting tools beside a document, while Outlook will show an inbox next to a full email; Apple describes both experiences as “desktop-class.”
The Verge - Zoom can show a video conference alongside shared content across the Duo’s inner screen.
The Verge - The iPhone Duo costs $1,999; limited quantities will be available for walk-in purchase at launch.
WHERE:
The Verge - The badge will appear in Apple’s App Store; the described app features use the iPhone Duo’s inner and outer screens.
WHEN:
The Verge - Apple says it will launch editorial collections for the iPhone Duo on Friday and that additional app updates will roll out “throughout the year.”
The Verge - Apple says the iPhone Duo launches on Friday.
HOW:
The Verge - The badge is Apple’s method for identifying apps and games optimized for the foldable’s extra screen real estate; Apple did not include an image showing what the badge looks like.
(UPDATED October 23, 2026 01:32 UTC)
Apple is introducing a “Made for iPhone Duo” badge in the App Store to identify apps designed for its foldable phone’s larger screens. The iPhone Duo launches on Friday and costs $1,999, with limited walk-in quantities available at launch. Optimized apps must be built with the iOS 27.1 SDK or later, filling the inner display and placing their toolbar below the status bar. Older apps may leave empty space or avoid parts of the screen. Netflix will show movies and shows across the inner display, while Prime Video supports viewing when the phone is partially folded. Word and Outlook offer side-by-side tools and email, and Zoom can display a meeting beside shared content. Apple says more app updates will arrive throughout the year, though some apps labeled optimized have bugs.
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(UPDATED October 22, 2026 17:17 UTC)
Apple is adding a “Made for iPhone Duo” badge in the App Store to identify apps and games designed for the foldable phone’s extra screen space. The iPhone Duo launches Friday and costs $1,999, with limited quantities available for walk-in purchase at launch. Apple says Netflix, Prime Video, Word, Outlook, Zoom, Paramount Plus, NYT Cooking, Yelp, Lyft, and United Airlines are among the optimized apps. Netflix will use the inner display for shows and movies, while its short-form video feed will be available on the outer screen. Prime Video will support watching while the phone is partly folded, with video above cast details. Word and Outlook offer side-by-side tools or email views, while Zoom can show a meeting alongside shared content. Apple says more app updates will arrive throughout the year, though some apps labeled optimized, including Instagram, still have bugs.