FIFA Seeks U.S. Media Bids for 2030 and 2034 World Cups

WHO:

Deadline - FIFA, the international governing body behind the World Cup, opened a U.S. media-rights bidding process; Netflix and YouTube were identified as potential suitors.

Variety - FIFA opened the U.S. and Puerto Rico media-rights bidding process for the 2030 World Cup.

WHAT:

Deadline - FIFA opened bidding for U.S. rights to the 2030 men’s World Cup, with a potential option for the 2034 tournament.

Variety - The bidding process covers U.S. media rights for the 2030 World Cup, with an option for interested parties to seek rights for 2034 as well.

Deadline - The article describes the previous summer’s World Cup as record-setting.

WHERE:

Deadline - The bidding is for U.S. rights.

Variety - The rights process covers the United States and Puerto Rico.

WHY:

Deadline - The previous tournament’s expanded field and its North American base contributed to record-setting ratings.

HOW:

Deadline - FIFA is conducting an auction for the U.S. media rights, including a potential option for the 2034 tournament.

Variety - FIFA is offering interested parties the option to bid for rights to both the 2030 event and the 2034 edition.

(UPDATED October 22, 2026 18:09 UTC)

FIFA has opened a bidding process for media rights to the 2030 men’s World Cup in the United States and Puerto Rico. The international governing body is running an auction, with interested companies able to seek rights to the 2030 tournament and, optionally, the 2034 edition as well. Netflix and YouTube have been identified as potential bidders. The process follows a record-setting World Cup last summer, whose expanded field and North American base helped drive high ratings. FIFA is now seeking to capitalize on that audience as it offers broadcasters and streaming platforms a chance to carry the next tournament. The bidding is specifically for media rights in the U.S. and Puerto Rico, with the 2034 option giving potential suitors an opportunity to pursue coverage of two editions.