Amazon Renames Kindle Unlimited as Kindle+ Book Subscription

WHO:

NY Post - Amazon updated its Kindle subscription service.

Engadget - Amazon rebranded Kindle Unlimited as Kindle+.

WHAT:

NY Post - Amazon renamed its book subscription from Kindle Unlimited to Kindle+.

Engadget - Kindle+ continues to offer a library of books, magazines, and comics.

Engadget - Kindle+ now includes a larger selection of audiobooks.

HOW:

NY Post - Amazon updated the subscription after upgrading its Kindle devices.

(UPDATED October 22, 2026 21:12 UTC)

Amazon has rebranded its Kindle Unlimited subscription as Kindle+, updating the service after upgrading its Kindle devices. The subscription continues to give members access to a library of books, magazines and comics, while adding a larger selection of audiobooks. The new name signals a change to the service, but its core offering of digital reading material remains in place. Subscribers can still browse across several formats, with more audio titles now included. Amazon has not said that books, magazines or comics are being removed from the library. Kindle+ brings the subscription’s expanded audiobook selection together with its existing reading options under one name. The update follows the company’s device upgrades and marks a fresh identity for Amazon’s book and media subscription.