More Than 4 Million Toothpaste Tubes Recalled, Including Kids’ Brands

WHO:

NBC News - The recalled toothpaste includes Brush Buddies Hot Wheels, Crayola, and My Little Pony products.

Fox Business - The recall covers products sold under the Brush Buddies, Evo, and ARU brands.

Fox Business - California-based Ashtel Studios Inc. distributed the affected toothpaste; Pritam International Private Limited, based in India, manufactured it.

Fox Business - Pritam International Private Limited and the U.S. Food and Drug Administration (FDA) could not immediately be reached for comment.

WHAT:

NBC News - More than 4.3 million tubes of fluoride toothpaste were recalled.

Fox Business - More than 4 million toothpaste tubes across more than a dozen products were included in the nationwide recall.

Fox Business - The FDA classified the recall as Class II because of “deviations” from current good manufacturing practice (CGMP) requirements.

Fox Business - The FDA defines a Class II recall as one in which exposure could cause “temporary or medically reversible adverse health consequences,” while serious health consequences are considered unlikely.

Fox Business - The recall includes 409,800 tubes of Brush Buddies Barbie Bubble Gum Flavor toothpaste and 411,600 tubes of Brush Buddies Hot Wheels Strawberry Flavor toothpaste.

Fox Business - More than 960,000 tubes of three Crayola Silly Scents varieties—bubble gum, watermelon, and strawberry—are included.

Fox Business - Nearly 798,000 tubes of Brush Buddies Whitening Anti-Cavity Fluoride Toothpaste with Baking Soda in Cool Mint flavor are included, the largest individual quantity.

Fox Business - Other affected products include Brush Buddies My Little Pony toothpaste, ice cream-flavored varieties, whitening and cavity-protection toothpastes, Evo Advanced Whitening and Sensitive toothpastes, and ARU Gum Health and Cavity Protection varieties.

WHERE:

Fox Business - The products were distributed nationwide.

Fox Business - Ashtel Studios Inc. is based in California; Pritam International Private Limited manufactured the products in India.

WHEN:

Fox Business - The recall was initiated Sept. 10 and remains ongoing.

HOW:

Fox Business - Consumers can find the complete list of recalled products on the FDA’s website.

(UPDATED October 23, 2026 21:17 UTC)

More than 4.3 million tubes of fluoride toothpaste have been recalled nationwide because of manufacturing practice deviations, according to the FDA. The affected products were distributed by California-based Ashtel Studios and manufactured in India by Pritam International. The recall includes products sold under the Brush Buddies, Evo and ARU brands, including toothpaste featuring Barbie, Hot Wheels, Crayola and My Little Pony. More than 960,000 tubes of three Crayola Silly Scents varieties are included, along with nearly 798,000 tubes of Brush Buddies Cool Mint whitening toothpaste—the largest quantity of any single product. The FDA classified the action as Class II, meaning exposure could cause temporary or medically reversible health effects, while serious consequences are considered unlikely. Other affected products include sensitive, whitening, gum-health and cavity-protection toothpastes. Consumers can check the FDA website for the complete product list.