Texas Taps Ai-powered Bevo Lab to Guide Athletic Decisions
WHO:
ESPN - About 40 student researchers will manage Bevo Lab’s modeling and data projects under Kirk Goldsberry’s direction.
ESPN - Chris Bosh, a Tower Fellow, will be part of the lab’s staff; Kevin Durant, a Texas alumnus and member of the Business of Sports Institute’s advisory board, is expected to become more involved after retiring.
Bleacher Report - Steve Sarkisian is the University of Texas head football coach with access to the Bevo Lab artificial intelligence platform.
Bleacher Report - Chris Del Conte is the University of Texas athletic director; Karoline Leonard is an Austin American-Statesman reporter who interviewed him.
Bleacher Report - UT Business Sports Institute founder Kirk Goldsberry described the initiative’s aim.
Bleacher Report - Bevo Lab is intended for coaches, trainers, nutritionists, student-athletes and analysts across Texas Longhorns sports.
Bleacher Report - Dell, Google and SHI International sponsor the platform.
WHAT:
ESPN - Texas described Bevo Lab as “higher education's premier sports intelligence platform and living laboratory” and said all 21 sports programs and their 500 athletes will participate.
ESPN - Del Conte said, “Bevo Lab will become the global benchmark for innovation in sports AI and data analytics, making Texas Athletics the most data-driven athletic program in the country.”
ESPN - Texas created the Bevo Lakehouse, a “unified data warehouse” that will consolidate game film and wearable-technology data, beginning with football.
ESPN - A “transfer AI” system is designed to help coaches with roster evaluation, game strategy, scouting and player development.
NY Post - The Texas Longhorns are beginning to use artificial intelligence to assist athletic decision-making.
Bleacher Report - Texas has launched Bevo Lab, an AI platform intended to provide software and insights to assist decision-making.
Bleacher Report - Del Conte called Bevo Lab “the new wave” and described its development as “earth-shattering.”
Bleacher Report - Goldsberry said, “We're trying to put good data and good intelligence in front of our coaches, so that they can make informed decisions and informed strategies to help us ultimately win more competitions at The University of Texas.”
Bleacher Report - Texas began the season 4-0, including wins over ranked Ohio State and Tennessee, and then stood at 4-2 after consecutive losses to Oklahoma and Florida.
Bleacher Report - Texas lost 27-24 to Florida.
WHERE:
Bleacher Report - Bevo Lab is a University of Texas athletics initiative serving the Longhorns’ varsity sports teams.
WHEN:
Bleacher Report - The platform debuted with the football team last week; Texas’s Florida game was also described as taking place last week.
Bleacher Report - The article said Texas would soon provide Bevo Lab access to every varsity sport and described an upcoming Saturday game against No. 7 Ole Miss.
WHY:
Bleacher Report - Goldsberry said the platform is meant to give coaches data and intelligence to support informed decisions and strategies and help Texas win more competitions.
HOW:
ESPN - Bevo Lab is a partnership with the university’s McCombs School of Business and Longhorn Sports Properties.
Bleacher Report - Bevo Lab uses Google Cloud Platform and Google’s Gemini agentic AI system.
Bleacher Report - The platform supplies AI software and insights to athletic staff and student-athletes; Del Conte clarified earlier comments that had suggested its insights were used in the 27-24 Florida loss.
(UPDATED October 24, 2026 08:00 UTC)
The University of Texas has launched Bevo Lab, an artificial intelligence platform designed to support decisions across its athletics programs. Texas says all 21 sports and 500 athletes will eventually participate, with the system providing coaches, trainers, analysts and student-athletes with software and data insights. A new Bevo Lakehouse will bring together information such as game film and wearable-device data, starting with football. A separate AI tool is intended to help coaches assess rosters, develop players, scout opponents and plan strategy. About 40 student researchers will manage the lab’s modeling and data projects under founder Kirk Goldsberry, with former NBA star Chris Bosh among the staff. The effort is a partnership with the McCombs School of Business and Longhorn Sports Properties, backed by Dell, Google and SHI International. Texas says its goal is to make athletics more data-driven and help teams compete.
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(UPDATED October 24, 2026 04:08 UTC)
The University of Texas has launched Bevo Lab, an artificial intelligence platform designed to support decisions across its athletics programs. The system provides software and insights to coaches, trainers, nutritionists, student-athletes and analysts, with access expected to expand to every varsity sport. Football coach Steve Sarkisian is among its early users. Bevo Lab runs on Google Cloud and uses Google’s Gemini agentic AI system, with Dell, Google and SHI International sponsoring the initiative. Athletic director Chris Del Conte called the platform “the new wave” and described its development as “earth-shattering.” Kirk Goldsberry, founder of UT’s Business Sports Institute, said the goal is to put useful data and intelligence before coaches so they can make informed decisions and strategies to help Texas win more competitions. The football team opened the season 4-0, then fell to 4-2 after losses to Oklahoma and Florida, including a 27-24 defeat to Florida.