Nicola Coughlan’s I Am Helen Tackles Toxic Masculinity’s Toll

WHO:

ComingSoon - Nicola Coughlan and a “Peaky Blinders” star are featured in the trailer for *I Am Helen*.

Deadline - Nicola Coughlan and Dominic Savage are behind Channel 4’s *I Am Helen*.

Deadline - Joe Cole plays Steve, who is addressed by a masculine confidante in the trailer.

WHAT:

ComingSoon - The trailer for *I Am Helen* presents the show as confronting toxic masculinity.

Deadline - The trailer depicts the dark side of modern relationships and the toll of toxic masculinity.

Deadline - A masculine confidante tells Steve, “It’s tough for blokes. You’re made to be the bad guy.”

ComingSoon - Channel 4’s *I Am* anthology series has explored several issues affecting women.

WHERE:

ComingSoon - *I Am Helen* is a Channel 4 show.

Deadline - *I Am Helen* is a Channel 4 show.

WHY:

ComingSoon - The show addresses toxic masculinity’s effects.

Deadline - The anthology tells female stories.

HOW:

ComingSoon - The story is presented in a trailer for the latest installment of the *I Am* anthology.

Deadline - The show is part of Dominic Savage’s *I Am…* anthology, which tells female stories.

(UPDATED October 26, 2026 18:03 UTC)

Channel 4’s latest *I Am* anthology installment, *I Am Helen*, explores the dark side of modern relationships and the effects of toxic masculinity. The trailer features Nicola Coughlan and Joe Cole as Steve, who hears a masculine confidante tell him, “It’s tough for blokes. You’re made to be the bad guy.”