Apple’s 2Nd-gen Airtag Hits Record-low Price at $23

WHO:

NBC News - Cory Fernandez is a commerce editor for NBC Selected and wrote the article.

NBC News - Apple makes the second-generation AirTag.

Slickdeals - Amazon sells the second-generation Apple AirTag.

WHAT:

NBC News - The second-generation AirTag is discounted 21%, reaching its lowest price ever, below its price during October Prime Day.

Slickdeals - Amazon lists the second-generation Apple AirTag for $23.

NBC News - The AirTag uses Bluetooth to help track an attached personal item, and the Find My app shows a map and can provide directions to locate it.

NBC News - Compared with the first generation, the second-generation AirTag has a 50% louder alarm, a new sound, and improved Bluetooth and Ultra Wideband range.

NBC News - The AirTag battery works for over a year before needing replacement.

NBC News - The second-generation model is compatible with iPhones running iOS 14 or later. Precision Finding and some other improved features work best with iPhone 15 or later, according to Apple.

NBC News - Fernandez said he uses AirTags on travel accessories, including his wallet, duffel, backpack, and carry-on suitcase.

WHERE:

NBC News - Fernandez described using an AirTag to check that his belongings traveled safely between airports while traveling to Europe.

Slickdeals - The listed offer is at Amazon.

WHEN:

NBC News - The article describes the deal as available at publication and urges readers to shop before it ends.

NBC News - The AirTag battery lasts over a year before replacement.

WHY:

NBC News - Fernandez said the louder alarm and improved wireless range make it easier to find items and track them from farther away.

NBC News - Fernandez said Apple deals at this price rarely last long.

Slickdeals - Free shipping is available with Prime or on orders of $35 or more.

HOW:

NBC News - An AirTag can be attached to an item using a keychain, pocket, or holder; its location can then be checked in the Find My app.

Slickdeals - Amazon offers free shipping with Prime membership or for orders of $35 or more.

(UPDATED October 26, 2026 20:07 UTC)

Apple’s second-generation AirTag is available from Amazon for $23, a 21% discount and its lowest price ever. The Bluetooth tracker works with Apple’s Find My app to show an item’s location and provide directions, while the new model offers a louder alarm, improved wireless range, and a battery that lasts over a year. It works with iPhones running iOS 14 or later, though Precision Finding and some enhanced features work best with iPhone 15 or later, and shipping is free with Prime or on orders of $35 or more.