Netflix, ‘Tokyo Vice’ Team Call for More Certain Japan Film Incentives

WHO:

Deadline - Alex Boden, producer of *Tokyo Vice*, and Debra Richards, Netflix’s APAC Content & Studio Production Affairs chief, discussed Japan’s production incentives.

Variety - Alex Boden, a London-based producer of *Tokyo Vice*, and Deb Richards, Netflix’s production policy director, urged changes to Japan’s international production incentive.

Variety - The Motion Picture Association (MPA) held the annual seminar where Boden and Richards spoke.

WHAT:

Deadline - Boden and Richards suggested improvements to Japan’s IP360 incentives scheme to better support international productions.

Deadline - The article’s headline quotes the speakers’ position: “Incentives Can Be Lower So Long As They’re Certain.”

Deadline - IP360 was introduced to replace the existing JLOX scheme.

Variety - Boden and Richards urged changes to Japan’s international production incentive.

Variety - The Japanese government is preparing a new body to bring the country’s scattered content-industry support under one roof.

WHERE:

Deadline - The MPA seminar took place during the Tokyo International Film Festival in Tokyo.

Variety - The MPA seminar took place at the Tokyo International Film Festival.

Variety - Boden is based in London.

WHY:

Deadline - The proposed changes were intended to provide better support for international productions in Japan.

Variety - The speakers called for incentive changes as the government prepares to consolidate content-industry support.

HOW:

Deadline - The proposed approach, as stated in the headline, is for incentives to be lower if they are certain.

Variety - The government plans to bring scattered content-industry support together under a new body.

(UPDATED October 27, 2026 10:08 UTC)

Tokyo Vice* producer Alex Boden and Netflix executive Debra Richards urged Japan to improve its IP360 production incentives so they better support international productions. Speaking at a Motion Picture Association seminar during the Tokyo International Film Festival, they said incentives could be lower as long as they were certain. Their call comes as Japan prepares to create a new body to bring scattered support for the content industry under one roof.