Selena Gomez and Demi Lovato Reunite for Rare Beauty Campaign
WHO:
Yahoo - Demi Lovato told *Elle* that she recently watched the pair’s old YouTube vlogs, which she said captured their innocence and drive to connect with people while staying true to themselves.
Variety - Selena Gomez and Demi Lovato, former Disney Channel stars and longtime friends, reunited for a Rare Beauty campaign.
Yahoo - Gomez owns Rare Beauty, her makeup brand; Lovato joined her in the campaign.
Coming Soon - Gomez and Lovato teamed up for Rare Beauty’s “Still Making Each Other Blush” campaign.
WHAT:
Yahoo - Selena Gomez attended the opening night of Demi Lovato’s *It’s Not That Deep* tour in Orlando and praised the show on Instagram, writing: “I am in tears,” and “this was hands down one of the best shows. Oh and the VOCALS? Psh *blown away.*”
Variety - The campaign, titled “Still Making Each Other Blush,” recreates moments from the pair’s 2009 film “Princess Protection Program” and their early YouTube videos.
Yahoo - The campaign features the “Delena Soft Pinch Blush Bundle,” priced at $50 and available on RareBeauty.com.
Yahoo - The promotional video shows Gomez and Lovato dancing with makeup brushes, looking at past photos, and speaking to the camera.
Yahoo - For the campaign photo shoot, the pair recreated the “Princess Protection Program” poster, sitting on stacks of luggage in gowns and tiaras.
Yahoo - Lovato said: “Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment.”
Yahoo - Lovato added that she has loved Gomez’s liquid blush since Rare Beauty launched and said the shoot felt like being “back in our old bedrooms making YouTube videos and playing with makeup.”
Yahoo - Gomez said the campaign was “a beautiful reminder” of her history with Lovato and “a chance to celebrate who we are today. One and the same….always.”
Yahoo - Lovato said their friendship has had different chapters and periods without constant communication, but that she has “always loved and adored” Gomez.
WHERE:
Yahoo - Gomez attended Lovato’s tour opening night in Orlando.
Yahoo - Gomez and Lovato first met while waiting to audition for “Barney & Friends” in Texas.
Yahoo - The campaign bundle is sold through RareBeauty.com.
WHEN:
Yahoo - Lovato’s *It’s Not That Deep* tour opening night took place in April; she discussed their YouTube vlogs with *Elle* recently.
Yahoo - Gomez and Lovato met at age 7 and joined the seventh season of “Barney & Friends.”
Yahoo - The pair starred together in the 2009 Disney Channel film “Princess Protection Program.”
Yahoo - Gomez starred in “Wizards of Waverly Place” from 2007 to 2012; Lovato appeared in “Sonny with a Chance” from 2009 to 2011.
Yahoo - Lovato released “Don’t Forget” in 2008; Gomez’s band, Selena Gomez & the Scene, released “Kiss & Tell” in 2009.
Yahoo - Rare Beauty teased the collaboration on Tuesday; the campaign video was released on Wednesday.
WHY:
Yahoo - The campaign celebrates Gomez and Lovato’s long-running friendship and uses “Delena,” the fan-coined nickname for the pair.
HOW:
Yahoo - The campaign draws on nostalgia for their Disney Channel partnership, film poster, and early YouTube videos.
(UPDATED October 29, 2026 01:15 UTC)
Selena Gomez and Demi Lovato have reunited for Rare Beauty’s “Still Making Each Other Blush” campaign, celebrating their longtime friendship with playful nods to their 2009 film “Princess Protection Program” and their early YouTube videos. The campaign video shows the pair dancing with makeup brushes and revisiting old photos, while its $50 “Delena Soft Pinch Blush Bundle” is available through RareBeauty.com. Lovato said the shoot felt like returning to their childhood bedrooms, and Gomez called the campaign a reminder of their history and a celebration of who they are today.
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(UPDATED October 28, 2026 21:02 UTC)
Selena Gomez and Demi Lovato have reunited for Rare Beauty’s “Still Making Each Other Blush” campaign, celebrating their longtime friendship. The campaign recreates scenes from their 2009 film “Princess Protection Program” and their early YouTube videos, with the pair dancing with makeup brushes and posing in gowns and tiaras. It also features the $50 Delena Soft Pinch Blush Bundle, available on RareBeauty.com.