Jersey Mike’s Shifts $200 Million Ad Budget Toward Digital as it Expands

WHO:

Entrepreneur - Jersey Mike’s CEO Charlie Morrison is leading an effort to bring younger diners, women, and Hispanic guests to the chain.

Bloomberg Markets - Charlie Morrison discussed Jersey Mike’s earnings and expansion plans with Romaine Bostick on Bloomberg’s “The Close.”

WHAT:

Entrepreneur - Jersey Mike’s spends $200 million a year on advertising; until 2026, almost none of the budget went to digital advertising.

Bloomberg Markets - Jersey Mike’s shares rose after the company exceeded third-quarter earnings expectations.

Bloomberg Markets - Morrison said same-store sales increased about 3% and that he believes the growth is sustainable.

Bloomberg Markets - The earnings report discussed was Jersey Mike’s first full earnings report since the company went public.

WHEN:

Bloomberg Markets - Morrison appeared on “The Close” on October 28, 2026.

WHY:

Entrepreneur - The advertising shift toward digital is part of Morrison’s effort to attract younger diners, women, and Hispanic guests.

HOW:

Entrepreneur - Jersey Mike’s is shifting its advertising spending toward digital; the article describes the change as an expansion of digital spending from an amount that had previously been almost zero.

(UPDATED October 30, 2026 19:07 UTC)

Jersey Mike’s shares rose after its first full earnings report surpassed expectations following its public debut. CEO Charlie Morrison said same-store sales grew about 3%, and he sees that growth continuing. The chain is shifting advertising toward digital to attract younger diners, women, and Hispanic customers.