Cinemark Rejects Brad Pitt Film Over Netflix Terms, CEO Says

WHO:

Deadline - Cinemark CEO Sean Gamble said the proposed release model for *The Further Mis-Adventures of Cliff Booth* was not in the best interest of theaters or the theatrical ecosystem.

The Hollywood Reporter - Cinemark and Regal declined to give the film any of their IMAX screens; the decision leaves AMC as the only major chain set to show it, according to the article.

The Hollywood Reporter - Brad Pitt reprises his role as stuntman Cliff Booth in the film, written by Quentin Tarantino and directed by David Fincher.

Deadline - Cinemark is the No. 3 U.S. exhibitor, while Regal is the No. 2 chain.

Screen Rant - Timothy Olyphant and Brad Pitt are associated with the Hollywood thriller; the headline says the film lost two major theatrical releases.

Coming Soon - The article says the film will not play at Regal or Cinemark theaters.

WHAT:

The Hollywood Reporter - Cinemark rejected the film because Netflix’s theatrical window ends two weeks before it moves to streaming.

The Hollywood Reporter - The film is scheduled to debut in theaters on Nov. 25 and arrive on Netflix on Dec. 23. *(Omitted: these dates are not future dates relative to the current date.)*

The Hollywood Reporter - Netflix’s release is described as its first movie release in IMAX.

The Hollywood Reporter - Cinemark Holdings reported revenue of $1.05 billion, compared with $857.5 million in the same period of 2025.

The Hollywood Reporter - Gamble said *The Hunger Games: Sunrise on the Reaping* would remain on Cinemark IMAX screens during Thanksgiving, citing strong advance sales.

WHY:

The Hollywood Reporter - Gamble said Cinemark evaluates films case by case and considers long-term industry effects; it did not want to set a precedent that could harm future negotiations.

The Hollywood Reporter - Gamble said the release model was not constructive for the broader theatrical ecosystem or aligned with what was best for Cinemark’s theaters.

Deadline - Gamble characterized the model as “not great for the theatrical ecosystem.”

The Hollywood Reporter - Gamble predicted theatrical windows could expand, citing minimum commitments of 45 days and windows of 60-plus days for many larger films; he said additional studios joining could extend them further.

HOW:

The Hollywood Reporter - Cinemark’s decision was explained during the company’s third-quarter earnings call; the film’s short theatrical window was central to the decision.

The Hollywood Reporter - Greta Gerwig’s *Narnia: The Magician’s Nephew* had originally been slated for the IMAX slot, but was moved to February, with a seven-week theatrical window.

(UPDATED November 3, 2026 20:01 UTC)

Cinemark and Regal rejected Brad Pitt’s film, leaving AMC as the only major chain showing it. Cinemark objected to Netflix’s brief theatrical window, saying it could harm theaters and future negotiations. Netflix’s film marks its first IMAX release, but Cinemark declined to show it.