Caitlin Clark Joins Dick’s and Foot Locker as First Brand Partner

WHO:

Sportskeeda - Indiana Fever star Caitlin Clark signed a multiyear contract with Dick’s Sporting Goods.

Fox Business - The partnership is between Caitlin Clark, DICK’S Sporting Goods and Foot Locker. The article describes Clark as a WNBA superstar.

Fox Business - Ed Stack is executive chairman of DICK’S Sporting Goods, Inc. Emily Silver is DICK’S chief marketing, eCommerce and athlete experience officer.

Fox Business - Stack said Clark’s interests include golf, football, soccer, baseball and softball, as well as basketball. He said she connects with fans across the company’s business.

Fox Business - Clark said DICK’S was a regular stop before sports seasons when she was growing up and called being the first brand partner for both retailers a “really special full-circle moment.”

WHAT:

Fox Business - DICK’S announced a multiyear partnership with Clark, including Foot Locker. It is the first time either company has signed an athlete as a brand partner.

Fox Business - Clark will collaborate on national and global campaigns and custom promotions for her signature footwear, apparel and product lines. The partnership also includes retail and digital experiences, fan activations, appearances and community programming.

Fox Business - Clark’s 891 points across 40 games surpassed Diana Taurasi’s previous WNBA single-season record of 860 points.

Fox Business - Clark scored 45 points against the Seattle Storm, setting the Indiana Fever single-game scoring record. She became the first player in WNBA history to record at least 25 points and 15 assists in a playoff game, and recorded the first points-and-assists double-double in the first half of a playoff game.

Fox Business - Clark was among players named in connection with the WNBA’s growth: five-time MVP A’ja Wilson, Breanna Stewart, Napheesa Collier, Angel Reese and Paige Bueckers.

Fox Business - DICK’S shares were listed at $147.53, up $10.46, or 7.63%.

Pro Football Network - Clark teased a possible Nike collaboration and a “Caitlin 2” after her first signature shoe sold out in most sizes within hours.

WHY:

Fox Business - Stack said the partnership aims to build on basketball’s energy and bring more people closer to the game through DICK’S and Foot Locker.

Fox Business - Silver said Clark has inspired young people to play sports, stay involved and become sports fans; she said DICK’S believes sports can build confidence, create opportunity and change lives.

Fox Business - Clark said both retailers have deep roots in sports, basketball and sneaker culture and strong connections with fans in the United States and around the world.

HOW:

Fox Business - The partnership will use campaigns, promotions, retail and digital experiences, fan activations, appearances and community programming to connect athletes and fans with sports.

Caitlin Clark signed a multiyear partnership with DICK’S Sporting Goods and Foot Locker. She’s the first athlete to become a brand partner for either retailer. Campaigns, custom products, fan events and community programs will bring sports closer to fans.