Bradley Cooper’s G.I. Joe Film Lands Fall 2028 Release Date

WHO:

Collider - Bradley Cooper is set to lead Paramount’s G.I. Joe reboot.

Screen Rant - Paramount is making a movie adaptation of Hasbro’s G.I. Joe.

Deadline - Bradley Cooper stars as Duke in the G.I. Joe reimagining.

Deadline - Danny McBride directs the film and wrote its screenplay with Jeff Fradley and John Carcieri.

Variety - Bradley Cooper stars in Danny McBride’s G.I. Joe movie; McBride will direct the franchise reimagining.

Variety - The G.I. Joe franchise began with Hasbro’s toy line and also spawned comic books.

WHAT:

The Hollywood Reporter - The previous G.I. Joe movie, *Snake Eyes*, earned $40 million amid the pandemic recovery; *G.I. Joe: The Rise of Cobra* (2009) and *G.I. Joe: Retaliation* (2013) were moderate box-office performers but received poor reviews.

The Hollywood Reporter - Longtime franchise producer Lorenzo di Bonaventura will produce the film with Mark Vahradian and Zev Foreman for Hasbro Entertainment.

The Hollywood Reporter - Hasbro Entertainment has a *Baldur’s Gate 3* TV show in development with Craig Mazin and a *Magic: The Gathering* movie with filmmaker Matt Johnson.

The Hollywood Reporter - Paramount moved its *Paranormal Activity* reboot from May 21, 2027, to Oct. 22, 2027.

The Hollywood Reporter - *Undertone*, directed by Ian Tuason, grossed $21 million globally on a $500,000 budget.

The Hollywood Reporter - The *Paranormal Activity* franchise has grossed more than $900 million worldwide; the first film grossed $194 million worldwide.

Collider - Paramount’s G.I. Joe reboot has an official release date.

Screen Rant - Paramount has announced an official release date for the G.I. Joe movie.

Deadline - Paramount’s G.I. Joe film is scheduled to hit theaters on Oct. 20, 2028.

Variety - Paramount announced a wide theatrical release for the G.I. Joe movie on Oct. 20, 2028.

WHERE:

Deadline - The film is scheduled to be released in theaters.

Variety - The film is scheduled for a wide theatrical release.

WHEN:

Deadline - The film’s release is set for Oct. 20, 2028.

Variety - The film’s wide theatrical release is set for Oct. 20, 2028.

WHY:

The Hollywood Reporter - Hasbro’s strategy is to select creatives who can bring fresh perspectives to its material and elevate it, and to wait for the right talent rather than rush projects into production.

HOW:

Collider - The reboot is described as an action-packed revival.

Deadline - The plot is being kept secret; the article compares its secure handling to the G.I. Joe team’s base.

(UPDATED November 7, 2026 01:58 UTC)

Bradley Cooper will play Duke in Paramount’s G.I. Joe reboot, directed by Danny McBride. The film is set for wide theatrical release on October 20, 2028. McBride co-wrote the screenplay with Jeff Fradley and John Carcieri; plot details remain secret.

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(UPDATED November 6, 2026 22:07 UTC)

Bradley Cooper will star as Duke in Paramount’s G.I. Joe reboot, directed by Danny McBride. McBride also co-wrote the screenplay with Jeff Fradley and John Carcieri. The film will receive a wide theatrical release on Oct. 20, 2028.