Google’s Pixel Tag Brings Airtag-style Tracking to Android Fans

WHO:

CNET - Google makes the Pixel Tag, a tracker for Android users.

TechRadar - Google’s Pixel Tag is presented alongside Android rivals.

TechCrunch - Google’s Pixel Tag is an Android-ready tracker and an alternative to Apple’s AirTag.

9to5Google - Google’s Made by Google lineup includes the Pixel Tag; Bellroy is the Made for Google partner supplying cases.

WHAT:

CNET - The Pixel Tag adds features to the smart-tracker category.

TechRadar - The Pixel Tag is available to buy, and its specifications and price are comparable to those of rival trackers.

TechCrunch - The Pixel Tag costs $30 and lets users track lost items with an Android device, similar to Apple’s AirTag.

9to5Google - The Pixel Tag is the first Find Hub tracker with NFC, a specification Google had not mentioned in its August announcement.

9to5Google - The tracker includes Bluetooth 6.0 with Channel Sounding and Ultra Wideband (UWB).

9to5Google - Find Hub setup adds a screen after initial pairing and acceptance of the terms of use, offering settings for “Notify when left behind,” “Ring this phone,” name, category, and tag volume.

9to5Google - The Pixel Tag has a physical button on its rear side, below the battery cover. Pressing it twice plays a loud sound on a nearby paired phone; pressing it once silences the phone, and the sound can also be stopped from the phone.

9to5Google - The “Ring this phone” feature can be disabled separately for each tracker through its device details page.

9to5Google - Bellroy’s silicone Lite Case Duo costs $24.99 and comes as a two-pack in Mist and Shadow. It covers the tracker except for its face and speaker cutout, and includes a corner hole and matching cord.

9to5Google - Bellroy’s Leather Tag Case costs $29.99 and comes in Artichoke, Azalea, Black, Pewter, and Red Ochre. Google does not offer a first-party Pixel Tag case.

WHERE:

9to5Google - The Pixel Tag’s NFC area is below its circular battery door, which is opened by holding it down and twisting counterclockwise.

HOW:

9to5Google - Tapping the tracker against the back of a phone uses NFC to open its device settings. On Android 17 QPR2, the details page opens immediately; on QPR1, a system notification appears first and must be tapped.

(UPDATED November 10, 2026 20:05 UTC)

Google’s Pixel Tag is now available, giving Android users a $30 alternative to Apple’s AirTag. It tracks lost items and is the first Find Hub tracker with NFC. Bluetooth, ultra-wideband, and a button that rings a paired phone round out its features.