Openai Adds Company Agents and Profile Hub to Chatgpt in Google Push

WHO:

The Verge - OpenAI is the company behind ChatGPT’s new business features, including Business Agents and a hub for companies to claim profiles.

Fast Company - Patrick Briggs, CEO of Semify, wrote that OpenAI is pursuing an advertising opportunity comparable to Google’s search business.

TechCrunch - OpenAI is adding business profiles and features intended to help businesses contribute to ChatGPT’s consumer discovery experience.

WHAT:

The Verge - OpenAI launched “Businesses in ChatGPT” in beta, including Business Agents that represent companies and can assist users with tasks such as comparison shopping.

The Verge - The beta includes a hub where companies can claim their profiles.

Fast Company - Google generated nearly $295 billion in advertising revenue last year; search and other properties generated $225 billion, or about $4.3 billion a week.

Fast Company - The Trade Desk, described as the largest independent demand-side platform, reported $2.9 billion in annual revenue.

Fast Company - OpenAI’s beta self-service Ads Manager lets advertisers buy ads on a CPM or CPC basis, measure conversions with a pixel and Conversions API, and access campaign-level performance reporting.

Fast Company - OpenAI is testing Sponsored Agents, which allow users to begin a separate conversation with an advertiser after clicking an ad.

Fast Company - The article says advertisers currently lack comparable information about the conversations in which their ChatGPT ads appear.

Fast Company - OpenAI says advertisers receive aggregated performance insights and cannot access individual chats.

TechCrunch - The new business profiles are intended to make ChatGPT a more robust consumer discovery engine.

WHERE:

Fast Company - The article gives the example of a user seeking a warm sweater for a week in Chicago in January.

WHY:

Fast Company - Briggs says measuring privacy-safe categories of user intent against business outcomes could help ChatGPT compete for paid-search advertising budgets.

HOW:

Fast Company - The article proposes aggregating and categorizing commercial patterns in conversations while keeping individual chats private.

Fast Company - Briggs says advertisers could use intent reporting to identify which needs, product criteria, and decision stages are associated with results.

(UPDATED November 10, 2026 20:06 UTC)

OpenAI launched a beta business hub in ChatGPT, with company profiles and task-helping agents. The tools aim to help users discover businesses, including through comparison shopping. OpenAI is also testing ads, offering advertisers campaign reports while keeping individual chats private.