Oura to Buy Counsel Health for $625M as Revenue Surges

WHO:

TechCrunch - Oura agreed to acquire Counsel Health, an AI-native primary care startup.

Techmeme - Oura Inc. agreed to acquire Counsel Health Inc., described as an AI and on-demand doctor service.

Techmeme - The acquisition report is attributed to Mark Gurman of Bloomberg.

WHAT:

TechCrunch - The acquisition is valued at $625 million.

Techmeme - Oura reported Q4 revenue of $533 million, up 153% year over year.

Techmeme - Oura reported FY 2026 revenue of $1.75 billion, up 92%.

WHY:

TechCrunch - Oura postponed its planned IPO indefinitely, citing “uncertainty in the IPO market.”

HOW:

TechCrunch - The postponed IPO had been expected to raise up to $2.2 billion.

(UPDATED November 10, 2026 20:07 UTC)

Wearable maker Oura agreed to acquire AI primary-care startup Counsel Health for $625 million. The deal follows strong growth, with annual revenue reaching $1.75 billion. Oura postponed its planned IPO indefinitely, citing uncertainty in the market.