Roku Exits Smart Home Sales to Refocus on Streaming

WHO:

Techmeme - Roku, the streaming-device maker, said it will wind down sales of smart home hardware.

Engadget - Roku sells video doorbells, a home monitoring system, and other smart home products.

Lowpass - A Roku spokesperson confirmed the planned wind-down in an email to Janko Roettgers.

Lowpass - Fox acquired Roku; the acquisition had closed shortly before the report.

WHAT:

Techmeme - Roku will stop selling smart home hardware, including light bulbs and smart switches, while continuing support for existing devices.

Engadget - Roku will stop selling video doorbells, its home monitoring system, and other products.

Lowpass - Roku will not make smart home products going forward and had “all but sold out” its existing device stock.

Lowpass - Roku said: “We’re sharpening our focus on Roku’s core mission: being the top streaming platform.”

Lowpass - Roku said: “As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products.”

WHY:

Techmeme - Roku said it was winding down smart home hardware sales to focus on streaming.

Lowpass - Roku described its core mission as being the top streaming platform and said the product shift was part of sharpening that focus.

HOW:

Lowpass - Roku plans to wind down hardware sales while continuing support and services for Roku Smart Home products.

Lowpass - The shift had been in progress for months and had increasingly become public.

WHEN:

Techmeme - The report said Fox’s acquisition of Roku had closed “days” before the announcement.

Lowpass - The spokesperson’s confirmation came “just days” after Fox’s acquisition of Roku closed.

(UPDATED November 12, 2026 16:09 UTC)

Roku is winding down sales of smart home devices, including video doorbells, monitoring systems, bulbs, and switches. It says existing customers will continue receiving support and services for their Roku Smart Home products. The company says the shift sharpens its focus on streaming and its core mission.