Britney Spears Set to Unveil Jewelry Line Soon

WHO:

US Magazine - Britney Spears is behind a jewelry line and long-awaited “passion project.”

TMZ - Britney Spears is launching a jewelry business for her fans.

NY Post - Spears, described as 44, was preparing a new venture.

WHAT:

US Magazine - A password-protected website for Spears’ jewelry line appeared with a gold “BTiny” logo and a shooting-star emblem branching off the “T.”

US Magazine - The website says, “23 years in the making” and “Be the first to know when the wait is over.”

TMZ - Spears launched a jewelry website called “B Tiny”; sources connected to the company said the line would be sold soon.

NY Post - Spears’ “mystery fashion project” was described as a major new venture and a longtime dream of hers.

WHEN:

US Magazine - The website was launched on Friday, November 13.

TMZ - The “B Tiny” website launched on Friday.

NY Post - Page Six reported on Tuesday that Spears had been quietly preparing the venture.

WHY:

NY Post - The venture was described as a longtime dream of Spears.

HOW:

US Magazine - Visitors to the password-protected website see the logo and messages inviting them to be notified when the launch happens.

(UPDATED November 14, 2026 04:01 UTC)

Britney Spears has launched a website teasing her new jewelry brand, B Tiny, a longtime dream. The password-protected page features a gold logo and shooting-star emblem branching off the letter T. It promises visitors can be first to know when the wait is over, with the line expected to sell soon.